Flash Mob 3
http://www.amazon.co.uk/Guerilla-Marketing-Internet-Definitive-Father/dp/1599181940
An exceptional outdoor ad campaign for accessories
These giant necklaces are perfect example of guerilla marketing promoting jewellery shops and accessories. The necklaces were placed replacing familiar chains at various strategic spots in Geneva for public view. The idea to of replacing the usual chains is really remarkable and unique. The presentation of the ad is so perfect that it might have invited attention of public in great numbers.
Moreover, besides promoting accessories these giant necklaces have provided the streets of Geneva a beautiful and colorful look that might have acted in favor of the company.
The Five Minute Interview: Henry Holland, fashion designer
"I wish people would take more notice of my fantastic business sense..."
Henry Holland, 25, is a fashion designer from Ramsbottom in Lancashire. He shot to fame in 2007, on the back of his Frankie Goes To Hollywood-style tee shirt prints which featured slogans such as “I’ll Show You Who’s Boss, Kate Moss”. The House of Holland was recently awarded ‘Best Tartan’ at ‘Scottish Fashion Awards’ 2008/2009 and has picked up a devoted fanbase, including Alexa Chung, Nicole Richie, Gareth Pugh, Richard Nicoll, Pixie Geldof, Kelly Osbourne and supermodel Agyness Deyn. Henry has also designed an exclusive House of Holland O2 Mobile Broadband Pay & Go stick, which will be available from 27 February at O2 stores and from the O2 online shop; www.O2.co.uk .
BY Danielle Rimmer
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